Ford Wont Sell New 65 MPG Car In U.S. Market

In 2009 The Ford Motor Company is set to come out with a new car called the Ford Fiesta Econetic. It is a new modern, sleek looking car that will be capable of seating 5 comfortably. At 65 miles per gallon it will be the most fuel efficient car out there yet. Ford is planning to sell the car only in Europe and will not introduce it to the U.S. Market. The problem according to Ford is that the car runs on diesel fuel and they have a fear that the U.S. market will not go for a diesel burning car. In the U.S. diesel has a reputation of being a dirty burning fuel. it is usually associated with big giant dirty tractor trailers running down the highway spewing out all that black soot into the air. The technology known as "clean diesel" which has been utilized in the production of this car has largely eliminated that problem. Clean diesel cars are often even less polluting than cars that run on gas. It is the outdated image of diesel in the U.S. as an old and dirty technology however that Ford thinks will stand in the way of the Fiesta selling well stateside. In Europe there is no such obstacle. The Europeans are aware of the clean burning nature of the newest diesel technology and have embraced it and the fuel efficiency that goes with it. In Europe currently 50% of all the new vehicles sold run on clean diesel technology. In the U.S. it is less than 3%.