Saturday, May 30, 2009
British Accents Selling More Products On T.V.
There are a bunch of them on the airwaves right now already. People with British accents selling things on television and radio all day and night. There is a woman with a british accent selling a diet pill called Banital, for example. There is another one hocking for the FHM mortgage company. The U.S. window factory has a guy talking in a really bad British accent trying to get you to buy windows and patio doors. There is a commercial for Glad trash bags running with an authoratative British voice over. Probably the best and most well known of them is a guy called Anthony Sullivan who can be seen on the air selling all kinds of things from mops to vacuum cleaners and light bulbs that dont break when you drop them. He is the guy who is always offering to double the offer if you just pay shipping and handling. You might be wondering like i was why it is that half the people on t.v. all of a sudden who are trying to sell you things have British accents. Well as it turns out some advertising company did some research and it discovered that most Americans tended to trust people with British accents more than they trust anyone else. They tended to believe that they were more intelligent and less likely to be deceptive than their fellow Americans. So the advertisers of the world not ever being willing to miss a trick are now employing British accented people to sell their wares on t.v. more and more in order to capitalize on this in order to increase their sales in the midst of the current economic recession.
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I notice this as well. Recently I blogged about it and gave an example from the TV show Arrested Development. I'm a big fan of the show. In that program, the character Michael Bluth falls in love with a mentally disabled woman from the UK but he fails to notice that she is disabled because as her uncle points out, "you Americans don't seem to catch this because of her accent."
It's a good parody on the part of the American consumer.
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